Helsa Country

Helsa Country

WRITTEN BY ELSA HOSK on 28.08.2023

Welcome to Helsa Drop 6, titled Country Side. Inspired by the color palette of the country side and its stylish activities, this collection evokes the comfortable and warm atmosphere of a Fall day in nature. The collection has the same subtle sustainable luxury and casual confidence you’ve gotten to know from my previous Helsa collections. 

For the day, updated workwear silhouettes in beige and distressed black to be worn with new versions of Helsa's signature thin eco jersey program in new colors for fall. 

A careful selection of staple coats in heavy wool and vegan shearling featuring details like a draped scarf, vegan leather trimming, oversize lapels, floor sweeping shapes and masculine shoulders. (I just know this will be my go-to coat for many years to come).

The knitwear featuring body-con ribbed pieces in chocolate and latte hues to be worn with tall riding boots and slouchy sustainable cardigans and turtlenecks styled over a raw denim pieces. 

For the evening, a collection of gowns, tops and skirts sets experimenting with elegant folding and draping in a nod to the 90s runway in silky shiny and matte jersey in ivory, black, deep brown and a hint of bold red. 

Behind the scenes on 35mm Film.
Jackson Hole, Yellowstone.

I’ve always wanted to do a real fall location for a Helsa campaign. I’m the most inspired by nature and I love designing clothes that work in many aspects of life. A coat that’s just as chic when you stroll in the countryside as when you walk down the streets of a busy city. Yellowstone has always been a place I wanted to go and when I designed this drop for Fall I could see every piece on this beautiful ranch, with horses, with mountains in the background. Nature serves as such a big inspiration in my process and the colors fit so well. There’s deep brown, elegant ivory, beige latte hues, black, sage green and this bold red. It’s the colors of country side for me. 

There’s a little mini collection within this collection of evening-wear. The fabric is this sustainable silky shiny and matte jersey that comes in gowns and top and skirt sets. They are all draped in different ways without being overpowering. They’re so flattering on every body shape. They are effortless while being breathtakingly beautiful. They may be my favorite gowns I’ve ever designed. There’s a turtleneck gown with a tie at the front in the shiny jersey that comes in chocolate brown and red that is just so versatile, you can tie it many different ways so it feels like you’re getting a dress that turns into different dresses and I love that, my goal is always to make clothes that you keep in your closet and that withstands trends and this is one of them. A future classic you won’t get sick of. 

I’m in love with our workwear and knitwear always for every day. This drop has new styles in a new lighter workwear fabric and the pants are just so good. The new version of our iconic maxi workwear skirt is also insane, I would wear it with the slouchy cardigan or the matching little workwear bomber jacket. Such a good look!

Shop the entire Country Side collection on Revolve and FWRD.

Happy Fall & Happy shopping❤️