Helsa Scandi Summer
HELSA
SCANDI
SUMMER.
Helsa is my love letter to the places and things that inspire me, and shooting Helsa in Sweden was a full circle moment — everything I design for Helsa is rooted in the philosophy of the freedom, simplicity, elegance and comfort I grew up with there.
Behind the scenes in
Sweden on 35mm Film.
Helsa Drop 10 was influenced by endless summer days and laying around in the afternoon sun with the unfussy, raw Scandinavian nature as a backdrop. The little red house by the ocean where you keep your favorite dresses and cutest, most comfortable pajamas and linen pieces, the kind you would wear over and over every summer. The only styling required was an old straw hat, maybe a pair of worn rain boots or a silk scarf to keep your hair out of your face.
I envisioned this drop those simple, sweet, breezy items that are so easy to wear. The little summer pieces that never go out of style and that your body just feels right at home in. This collection has a focus on delicate sheer knitwear, crisp poplin dresses, soft cotton striped pajama sets, and timeless favorites in soft linen to make sure your late summer fits are as chic as they are comfortable.
Faille Halter Mini Dress in Lemon Cream
These pieces are the things I want to wear for the entire transition of summer, for the really hot early days and afternoons to the cooler nights and the last bits of August and September that begin to turn into fall. They are the light pieces and layers for wearing after a swim or for cozy home cooked meals with family and friends.
Summer pieces that never
go out of style and that
your body feels right
at home in.
For me, this collection feels nostalgic of my childhood summers. This feels like a return to the simplicity of my childhood wardrobe and the clothes I wore while running and playing and being fully immersed in nature in the raw Scandinavian countryside.
